811 Awareness Market Research - Member Teleconference

Since 2008 CGA has executed a national survey of 2,000 adult homeowners to measure their awareness of call before you dig as a concept, 811 and advertising for the 811. Additionally, CGA has measured these homeowners’ past usage of 811 and intent to call 811 in the future for a digging project.

For the first time, CGA also partnered with six one-call centers to conduct the same survey on the state level for the first time to better understand how state-by-state 811 outreach affects the national figures.

CGA held a teleconference on November 29, 2012 to unveil these research results. This presentation featured comparisons against the previous two national studies, as well as anonymous results for the participating states. 

Both the presentation and a transcript from the call are posted below.  Send any questions/comments to questions@commongroundalliance.com. 

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